The 39 Clues: Welcome to the Cahill Family

The Story

Scholastic needed a transfixing digital experience for its transmedia, multi-platform property, The 39 Clues &emdash; an educational adventure series aimed at kids aged 8-12 who are avid readers, games, or both. Scholastic had to successfully extend its storytelling reputation into the digital realm to appeal to kids who are as much into the internet and video games as they are into reading books

Schematic developed the architecture, design and technology infrastructure for the site that through interactive storytelling and game play will eventually reveal 29 of the 39 clues. The website offers an exciting experience for users that expands the book narrative and seamlessly combines the various cross-platform elements at a single online destination.

The Solution

Details Coming Soon...

Stats and Figures

Role: Solutions Architect
Client: Scholastic
Year: 2008-2009

• PHP5 with Zend Framework
• Memcached pools, MySQL replication
• Clustered, load-balanced HA environment
• Xinc continuous integration
• Bespoke CMS and event-based game engine
• Flex/AS3 with OpenAMF Remoting
• Akamai and Omniture Integration